Obama the U.S. fashion industry

U.S. presidential candidate Barack Obama's campaign website this month launched a series of Obama surrounding costumes, they come from more than 20 well-known American fashion designers. U.S. fashion industry so scaled to call human and financial resources serve as a presidential candidate, this is an unprecedented first time.

If you try to turn the U.S. presidential campaign and fashion related, the past is nothing but a T-shirt printed with eye-catching slogan or truck cap, designed these costumes do not have to, as long as you can use the red white and blue flag colors. Political props is the information to be passed, rather than beauty. But if you have been watching the past few months Barack Obama (and his wife, Michelle), should understand that he has become the most fashionable appeal with political idol. If we say that some time ago the fashion industry keeps the Obamas cited as inspiration, then now they finally become a reality inspiration, because there are more than 20 fashion designers for Obama's campaign website design surrounding costumes. U.S. fashion industry so scaled to call human and financial resources serve as a presidential candidate, this is an unprecedented first time.

      
Coolest presidential candidate

Listed since September costumes though nothing more than the surrounding Obama T-shirts, handbags and other basic style, but integrated into the T stage gorgeous. Involved in high-end designer covers and cheap fashion industry, including DerekLam, Isaac Mizrahi, Tracy Reese, Charles Nolan, Diane von Furstenberg, etc. In addition Beyoncé, Russell Simmons, Michael Bastian, Vera Wang is also expected to join.

Nobody is more adept than the fashion designer brands and advocating creative hype, this is a velor track suit can portray "Juicy Couture", so that people are willing to spend a thousand dollars a tattered jeans, so the most sensible woman also agree buy 5-digit "it bag" is an investment in the industry. Each year, the New York fashion industry sales just as much as $ 47 billion (approximately equivalent to 321 billion yuan), which you can fully imagine the Obama brand has a terrible consumer groups.

Barack Obama, the man from Illinois, young parliamentarians were "Ebony" magazine described as "cool", rock stars, Hollywood stars have dumped him on the Internet have popped up red-hot sexy idol "Obama girl. "For designers, the design for the Obama campaign surrounding the allure and as much clothing design red carpet dress. And for Obama, embraced the fashion industry is also accompanied by opponents derided as "superficial, unrealistic, celebrities do to send" risk. Everyone knows that the fashion industry has concocted this celebrity Paris Hilton monster. Allows designers to board his supporters roster may not help him, "a man wearing Dockers casual clothes" low-key image. "Our supporters from all sides, from Indiana to the West Coast and East Coast. They expressed their support in various ways." Obama spokesman Bill Burton says.




From the T station to the political arena

Beginning from the end of July , the designers began gearing up . They only have less than a week 's time to submit their design sketches, through approval and then make a sample . Obama campaign in the United States is responsible for looking for manufacturers and suppliers . Designers can use the design elements , including Obama's portrait and his red and blue sunrise logo. Though there is no price restrictions , but these big-name designers frequently hundreds of thousands of dollars of clothing is clearly too expensive, so they have opted for a simple style .

Tracy Reese designed a one-strap Silk Georgette veil because of the high cost of the production process is too complex and was rejected - in BergdorfGoodman department stores , Reese skirts to sell at least $ 500 . The final selection is a applique T-shirt with an estimated priced at around $ 80 . American Fashion Association President Diana VonFurstenberg Hillary Clinton would have been a big fan of Hillary exit , Obama 's autobiography to impress her. This time, she designed the famous Obama is a used as a decorative bag . While Bergdorf Goodman department store and Target supermarkets design clothing IsaacMizrahi is quite suitable candidate, he also contributed a bag .

Derek Lam design is a fine plain muslin bags, screen printed carnations from made ​​him a sensation in 2004 spring and summer series , and this time he put into a red and white carnations and blue . " Carnation printing can bring good luck . This bag suitable for use when visiting the fruit and vegetable market , anyone can carry it ." He described the road.

In addition to design a T-shirt outside , CharlesNolan studio also used as the Obama Victory Fund cocktail party venue. September 9th day, from New York Fashion Week designers to take time off , wearing their own designs on the surrounding Obama went to participate in this cocktail dress .

High fashion love politics

Fashion designer for the presidential campaign effectiveness also had an individual precedent. In 2004 , Charles Nolan had resigned from the Anne Klein designer duties for the Democratic candidate Howard Dean work . Oscar de la Renta has for Bush and Hillary Clinton 's campaign donations. Earlier this year , Marc Jacobs has been at the Bleecker Street store in the sale of printed T-shirt Hillary avatar .

Fashion generous help of Obama reached an unprecedented height . In June this year , including Anna Wintour, Andre Leon Talley, Calvin Klein , including the American fashion industry 's top figures are for the future First Lady Michelle Obama held a high specification fundraising reception and dinner , tickets are $ 1,000 and $ 10,000 . Day to raise donations totaling nearly $ 1 million . " And Michelle Obama spend this night so I have a deep understanding of the couple , they are so exciting ." Derak Lam recalls.